Tightlines

Find New Water.

Tightlines is an app designed to assist anglers with statistics and wayfinding. The apps main function is to allow users to log different fishing spots, as well as include other information to help other anglers prepare.

Outcome

Tightlines needed a logo and brand system that proved accessibility to both the hardcore and novice fisherman and emphasized the fun of fishing. Meet Finley, the logo and mascot of Tightlines. He is helpful, adaptable, and shows exactly TIghtlines exact purpose. The brand system developed around him, utilizing two logotypes, earthtones, and topographic backgrounds to design the UI and brand identity.